HGS all set to buy 57% stake in Element Solutions for $5 mn, Includes digital transformational abilities in the Buy-side portion to HGS’ digital services business
Hinduja Global Solutions has reported that its auxiliary Hinduja Global Solutions UK Limited has gone into a definitive agreement to procure 57 percent value stake in Element Solutions LLC, USA, a digital counseling services company, for a thought of US$ 5 million. The exchange is relied upon to shut in the following 15 days.
Element Solutions gives top of the line digital strategy and solutions in customer digital experience, information driven marketing and cloud oversaw services zones. With more than 160 effective digital engagements, the company bolsters in excess of 35 top Fortune 500 brands, principally in the social insurance, assembling and retail enterprises.
The cutting edge customer lifecycle has two wide regions: Buy-side – containing business sector and offer portions and the Own-side – involving backing and serve fragments. HGS has generally been centered around the Own-side yet began to take into account the Buy-side over the most recent few years. The procurement of Element will help HGS Interactive (HGSi), HGS’ digital services division, to reinforce its Buy-side portfolio by including new abilities and skill in customer digital experience and digital marketing. It will likewise unite a correlative customer base crosswise over sectors and include noteworthy coastal nearness for HGSi. Post securing, HGS will include more than 75 representatives involving vital masterminds, digital advertisers, client driven designers, programming specialists and engineers, of whom 33 are in the US and the rest in India.
“As a major aspect of our strategy to drive digital-drove change for customers, HGS has been putting essentially in technology and solutions to rethink customer encounters. The interest in Element Solutions develops this strategy and helps position us as a conclusion to-end digital transformational pioneer who can affect the whole customer lifecycle for brands,” said Partha DeSarkar, Chief Executive Officer, HGS. “I am satisfied to welcome the skilled group of Element to the HGS family and anticipate utilizing their ability to drive higher esteem.”
“The organization with HGS will enable us to convey better on our image guarantee of ‘Creating Digital Experiences that change conventional businesses to digital trend-setters’ at scale. We are amped up for the open doors ahead and are focused on working with our customers to drive affect,” said Venkatesh Korla, Founder and CEO, Element Solutions.
An imaginative, global digital organization, HGSi gives global brands a variety of 360 degree digital solutions including digital marketing, social CRM and web/versatile applications to a few marquee customers in CPG, accommodation, BFSI and ecommerce sectors. The business has more than 150 representatives, the greater part of whom are situated in Mumbai. Examiner firm NelsonHall as of late named HGS as a LEADER in its Digital Marketing Services NEAT report 2018.